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Analysis

Donor Base Analysis

Based on 5-10 years of donor giving history
Wizard report:


Total Donors
Total Revenue
Revenue Per Donor
Gifts Per Donor
Average Gift
Renewal/Attrition Rate
All the above specific to renewals
All the above specific to new donor acquisition
All the above specific to lapsed donors
Recapture rate by years lapsed
Upgrade/Downgrade gifts with revenue impact details
Impact of lifetime frequency of giving on renewal rates w/year-by-year comparison
Impact of lifetime frequency of giving on average gift w/year-by-year comparison
Donor Lifetime Value:
 
Gifts
Revenue
Gifts/Donor
Average Gift
Lifetime Gifts
Lifetime Revenue
Active Donor Summary by
Length of giving history
Giving Frequency
Gift Amount
Donors by origin year